Wgu c201 chapter 12 - Study guides, Class notes & Summaries

Product - ANSWER A bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants. Product strategy - ANSWER The part of marketing that deals with product/service development. It also manages package design, trademarks and other product identification, warranties, product life cycle, and new-product development Classifying goods and services - ANSWER Broad categories included business to consumer (B2C) and business to business (B2B), both of which can subdivid...

Marketing correct answer: The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? correct answer: Creates time, place, and ownership utility. ...

WGU C201 Business Acumen Chapter 11, 12, 13: Marketing. Complete Review. Rated A+. VERIFIED

1. Marketing: The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. 2. How does marketing create utility?: Creates time, place, and ownership utility. Utility: ability of a good or...

Marketing The process for discovering unmet customer needs, researching potential markets, producing goods or services to satisfy targeted customers, promoting, pricing, and distributing. The organizational function and set of processes for creating, communicating and delivering value to customers, managing customer relations, advocates ideas or viewpoints and educating others. How does marketing create utility? Creates time, place, and ownership utility. Utility: ability of a good or servi...