TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...

A summary of the book Purchasing and Supply Chain Management of Arjan J. Van Weele. Chapters 7, 8, 9, 10, 13, 14 and 15. Een samenvatting over het boek Purchasing and Supply Chain Management van Arjan. J. Van Weele. Hoofdstukken 7, 8, 9, 10, 13, 14 en 15.

Summary International Marketing Management (IMM) IBL year 3 semester 2 block 3 and 4 English Based on book: GLOBAL MARKETING (Sixth edition) Author: Svend Hollensen Publisher: Pearson Education Limited English 872 pages 9781292100111 Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16 Full exam content summary Course module code: IBLIMM02R3

Summary Logistics IBL year 3 semester 2 block 3 and 4 Course module code: IBLLOG03R3 Based on the book: Logistics and supply chain management Author: Martin Christopher Publisher: Pearson Education Limited English 288 pages 5th edition 978-1-292-08379-7 Chapters: 11, 12, 14, 15, 16

Clear summary chapters 11, 12, 14 & 15. Logistics & Supply Chain Management - Martin Christopher. 11 pages.