3 things brands do - Study guides, Class notes & Summaries

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

LRM3702 Assignment 8 2023 (ANSWERS) QUESTIONS ANSWERED: QUESTION 1 Read the following news report and answer questions 1.1 and 1.2 that follows. SEVERAL HOSPITALS HIT HARD BY PUBLIC SECTOR STRIKE The ongoing public sector strike has had severe consequences for several major hospitals in three provinces. On Tuesday, doctors and nurses across these provinces faced significant challenges due to the strike. Protesters blocked access to the hospitals, making it extremely difficult for heal...

ETS MFT BUSINESS EXAM The principal difference between variable costing and absorption costing centers on: a) whether variable manufacturing costs should be included as product costs b) whether fixed manufacturing costs should be included as product costs c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs d) none of these. General Bikes is debating which marketing research options to employ. The traditional p...

How many OE (Operational Environments) are there? - Answer- 8 Which OE has advisory weather? - Answer- Physical environment Political OE is defined by: - Answer- distribution of power and responsibility The driving factor and decision making in operations in OE is - Answer- Time the Two parts for information OE includes - Answer- computer warfare and psychological warfare What is the most expeditious method of unloading? - Answer- circus What does BBPCT stand for? - Answer- Blo...

ADV 390 Exam 2 UIUC with Complete Solutions Brand name or symbol used to identify the source of a product Brand Equity An intangible asset (Ex. loyal customers, symbols, patents, trademarks, channel relationships, personality, identity, etc...) Three Perspectives of Brand Equity Financial Brand Extensions Consumer-Based Financial Perspective you can charge more for a brand. Premium brands can be sold or leased. Companies can also pay you to use your brand name to sell their...

A brand is a _____. By identifying and authenticating a product or service, it delivers a pledge of satisfaction and quality. - Answer- promise A well known and respected brand is an... - Answer- invaluable asset 3 things brands do: - Answer- rentiate from competition e consistent performance - reinforcing positive consumer benefits sent set of values that are embraced" We remember __ messages per day - Answer- 4 communications process that involves planning, creating, integra...

Elements necessary in order for marketing to occur - Answer--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - Answer-calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex...

Lecture - Meaningful Marketing Metrics Q&A UPDATED Define Marketing Metrics and discuss what they are used for Marketing metrics are performance measures/indicators, marketers use to asses the health of their brands (like doctors) and the effect of their marketing efforts. Marketing managers need measurement to ASSESS & GUIDE THEIR MARKETING ACTIONS. Marketing metrics let managers know how the brand and business is performing; and marketing metrics can provide DIAGNOSTIC INFORATION o...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

JMS 210 FINAL EXAM (module 3) Complete QROI (Return on Investment) - ANSWER -tracking whether sales are increasing or not due to investing in social media marketing -tools such as Sprout Social, Hootsuite, Simply Measured -provide analytics showing how many people social media campaigns are reaching on each platform -Social media ROI up to 4 times greater than TV -info is spread by consumers; more trustworthy ie) exploded for #NuggsForCarter and Wendy's groundswell - ANSWER -a social...