5 key features of imc Study guides, Class notes & Summaries
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![MKTG 330 CSULB Moisio Exam 1 Questions & Answers Correctly Answered.](/docpics/5354873/664925adf00c3_5354873_121_171.jpeg)
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MKTG 330 CSULB Moisio Exam 1 Questions & Answers Correctly Answered.
- Exam (elaborations) • 12 pages • 2024
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Objectives of MARCOM Programs - Informing, Persuading, Inducing Action 
Informing - Telling customers about their products, services, and terms of sale 
Persuading - convincing customers to choose certain products and brands, shop in particular 
stores, go to certain websites, attend certain events, and other specific behaviors 
Inducing Action - getting customers to make a purchase or action that is far more immediate than 
delayed in nature 
Marketing Communications - represents the collection...
![MARK 466 UTK EXAM 1](/docpics/3313396/64e89a34636d5_3313396_121_171.jpeg)
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MARK 466 UTK EXAM 1
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A brand is a _____. By identifying and authenticating a product or service, it delivers a 
 
pledge of satisfaction and quality. - Answer- promise 
 
A well known and respected brand is an... - Answer- invaluable asset 
 
3 things brands do: - Answer- rentiate from competition 
e consistent performance - reinforcing positive consumer benefits 
sent set of values that are embraced" 
 
We remember __ messages per day - Answer- 4 
 
communications process that involves planning, creating, integra...
![CAA Sample Test Questions With Verified Solutions| Graded A+](/docpics/5017825/661e874276f1f_5017825_121_171.jpeg)
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CAA Sample Test Questions With Verified Solutions| Graded A+
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In most marketing communication, the power to get attention lies primarily with the 
_____ . 
1. visual 
2. audio 
3. script 
4. copy 
5. sound effects 1 
____________ is designed to build brand and customer relationships 
1. Branding 
2. Marketing 
3. IMC 2 
Nonprofit marketing generates sales and profits. 
1. Yes 
2. No 2 
The primary advantage of advertising's use of _____is that the costs to buy time in 
broadcast media, space in print media, and time and space in digital media are spread 
...
![MKTG 330 CSULB MoisioExam study guide 2024 latest update already graded A+](/docpics/4903272/660c7af97ac72_4903272_121_171.jpeg)
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MKTG 330 CSULB MoisioExam study guide 2024 latest update already graded A+
- Exam (elaborations) • 12 pages • 2024
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Objectives of MARCOM Programs 
Informing, Persuading, Inducing Action 
 
 
 
Informing 
Telling customers about their products, services, and terms of sale 
 
 
 
Persuading 
convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
 
 
Inducing Action 
getting customers to make a purchase or action that is far more immediate than delayed in nature 
 
 
 
Marketing Communications 
represen...
Integrated Marketing Communications (IMC) Exam 1 (2024) Questions With Complete Solutions.
![MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD| 109 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS](/docpics/3641626/652ee898a37cf_3641626_121_171.jpeg)
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MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD| 109 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 14 pages • 2023
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Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. 
 
 
 
Marketing plan 
A written document composed of an analysis of the current marketing situation, opportunities, and threats ...
![MKT 3520 - Quiz #1 | exam questions and answers 2023/24](/docpics/3558692/651dad6bb9eed_3558692_121_171.jpeg)
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MKT 3520 - Quiz #1 | exam questions and answers 2023/24
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MKT 3520 - Quiz #1 | exam questions and answers 2023/24 
 
What does marketing do? - a) Builds and manages customer relationships to ensure success. 
b) Builds relationships with consumer to help generate sales & profits. 
What is marketing? - Marketing is the art and science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior (their needs & wants) and providing superior customer value. 
Examples of marketing objectives: - a) ...
![THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank](/docpics/3330821/64edcad985b44_3330821_121_171.jpeg)
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THINK Marketing 3rd Edition by Keith J. Tuckwell - Test Bank
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Chapter 1 Contemporary Marketing 
 
1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. 
Answer: FALSE 
Diff: 2 Type: TF Page Ref: 4 
Skill: Recall 
LO: 8 
 
2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. 
Answer: FALSE 
Diff: 2 Type: TF Page Ref: 6 
Skill: Recall 
LO: 3 
 
3) An organization that focuses on selling more...
![CSUF MKTG 351 CHAPTER 16 |52 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS](/docpics/3641644/652ee8f53c4a5_3641644_121_171.jpeg)
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CSUF MKTG 351 CHAPTER 16 |52 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 7 pages • 2023
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Marketing 
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 
 
The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. 
 
 
 
Marketing plan 
A written document composed of an analysis of the current marketing situation, opportunities, and threats ...
![Test Bank For Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O'Guinn](/docpics/3515069/6514ad2df2a58_3515069_121_171.jpeg)
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Test Bank For Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O'Guinn
- Exam (elaborations) • 394 pages • 2023
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Chapter 3 - The Evolution of Promoting and Advertising Brands 
 TRUE/FALSE 
1. A capitalistic system, ensures the emergence of advertising. 
ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 
2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. 
ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 
3. The Industrial Revolution led to mass production of adv...
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