Ad targeting - Study guides, Class notes & Summaries
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![Complete Solution Guide: ANCC IQ Domains 1-5 Test Bank answered all correctly answered; latest updated summer 2024/2025.](/docpics/5945766/66b0554ed6ac4_5945766_121_171.jpeg)
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Complete Solution Guide: ANCC IQ Domains 1-5 Test Bank answered all correctly answered; latest updated summer 2024/2025.
- Other • 81 pages • 2024
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ANCC Domain 1: Scientific Foundation (40 questions with rationales) As a PMHNP, you are aware of antipsychotic medication side effects. Which of the following side effects of antipsychotic medicati ons has an insidious, delayed-onset typically 1 to 2 years after initiation of the medication? a. Dry mouth b. Tardive dyskinesia c. Sedation d. Weight gain In evaluating a 4-year-old, one would expect which of the following delays in Asperger's Disorder? a. Language development b. Cognitive developme...
![MKT 4440 - Exam 2 – Gleiberman || Already Graded A+.](/docpics/5922045/66ab05ee28bf1_5922045_121_171.jpeg)
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MKT 4440 - Exam 2 – Gleiberman || Already Graded A+.
- Exam (elaborations) • 5 pages • 2024 Popular
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what was the first social media for advertising? correct answers Facebook 
 
Ad Types correct answers the kinds of ads you can create on social media 
- ex - reels, pins 
 
Demographics correct answers statistical information about a particular population. 
- ex - age, gender, language, location 
 
hashtags correct answers used to help users find posts related to their interests 
 
KPI correct answers Key Performance Indicator 
 
Objectives correct answers What you want to achieve from a marketi...
![STCO 658 Final Exam 2024 Actual Questions and Answers Graded A](/docpics/4643062/65e286be578c3_4643062_121_171.jpeg)
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A
- Exam (elaborations) • 30 pages • 2024
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Wiseman
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A 
 
 
 
	has long been the cornerstone of brand-building efforts for many companies. 
 
Interactive media 
 
Mass-media advertising 
 
Online marketing 
 
Product placement 
 
Personal selling 
 
 
Which of the following statements is true of direct marketing? 
 
Traditionally, it has not been considered an element of the promotional mix. 
 
It is synonymous with direct mail. 
 
The rapid growth of the Internet is discouraging the gr...
![IAB Digital Certification Study Guide Questions and Answers 100% Pass](/docpics/7036644/678c035ad3d54_7036644_121_171.jpeg)
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IAB Digital Certification Study Guide Questions and Answers 100% Pass
- Exam (elaborations) • 49 pages • 2025
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KatelynWhitman
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IAB Digital Certification Study Guide 
Questions and Answers 100% Pass 
cost per thousand (CPM) equation - cost x 1000 % impressions 
OR 
cost % ad impressions 
cost per sale (CPS) equation - cost % sales 
cost per action (CPA) equation - cost % actions 
effective cost per thousand (eCPM) equation - cost(s) x 1000 % total impressions 
cost per click (CPC) equation - cost % clicks 
click through rate (CTR) equation - clicks % impressions 
ecosystem players - -advertisers 
-agencies 
-consumers 
-...
![Solutions for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition by Andrews (All Chapters included)](/docpics/6937725/677b957ce1ade_6937725_121_171.jpeg)
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Solutions for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition by Andrews (All Chapters included)
- Exam (elaborations) • 388 pages • 2025
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Complete Solutions Manual for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition by J. Craig Andrews, Terence A. Shimp ; ISBN13: 9780357983973...(Full Chapters included and organized in reverse order from Chapter 23 to 1)...1. An Overview of Integrated Marketing Communications. 
2. Enhancing Brand Equity and Accountability. 
3. Brand Adoption, Brand Naming and Intellectual Property Issues. 
4. Environmental, Regulatory and Ethical Issues. 
5. Segmentat...
![Google_Adwords_Exam_Questions and Answers](/docpics/5937063/66ae337a4e7fa_5937063_121_171.jpeg)
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Google_Adwords_Exam_Questions and Answers
- Exam (elaborations) • 23 pages • 2024
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TIFFACADEMICS
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Google_Adwords_Exam_Questions and Answers 

ADWORDS ACCOUNT LIMIT 
▪ 10,000 campaigns (includes active and paused) 
▪ 20,000 ad groups per campaign 
▪ 20,000 ad group targeting items per ad group (such as keywords, placements, audience lists & product targets) 
▪ 300 display ads per ad group (includes image ads) 
▪ 50 text ads per ad group 
▪ 4 million active or paused ads per account 
▪ 5 million ad group targeting items per account (such as keywords, placements, audience ...
![GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION](/docpics/6199274/66e6bdc96a85d_6199274_121_171.jpeg)
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GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION
- Exam (elaborations) • 18 pages • 2024
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GOOGLE ADS DISPLAY CERTIFICATION ACTUAL EXAM 100+ QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES (VERIFIED ANSWERS) ALREADY GRADED A+ (NEWEST VERSION 
What are the 4 targeting options - Answer-Display targeting 
Build awareness 
Influence concideration 
Drive actions 
 
Display targeting - Answer-You can use targeting to direct your campaign's ads to the people you want to reach most. Simply choose the targeting option that aligns to your campaign goal and Google Display ads will work t...
![Google Ads Cert Exam Questions and Answers 100% Pass](/docpics/7070360/679202ffbff0e_7070360_121_171.jpeg)
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Google Ads Cert Exam Questions and Answers 100% Pass
- Exam (elaborations) • 23 pages • 2025
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Google Ads Cert Exam Questions and 
Answers 100% Pass 
What are the Google Ads Campaign Types? - Search 
Display 
Video 
Shopping 
Aps 
Specialized 
What is a Google Search Campaign type? - Search - Appears next to search results - 
target potential customers 
What is a google display Campaign type? - Display - appears across a network of 
sites, used to increase exposure and reach audiences with specific interests. 
What is a Video Campaign Type? - Video - Brings your story to life on video sit...
![Google Ads Search Certification Exam Questions and Answers 100% Pass](/docpics/7070379/67920380cff9e_7070379_121_171.jpeg)
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Google Ads Search Certification Exam Questions and Answers 100% Pass
- Exam (elaborations) • 23 pages • 2025
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KatelynWhitman
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Google Ads Search Certification Exam 
Questions and Answers 100% Pass 
What's the best way to get their ads on each search engine? - Find a tool to manage 
the ads for me: Using a search engine management platform gives you a single interface 
to manage complex accounts across multiple search engines, analyze campaigns, and 
automate bidding. 
Search Engine Marketing - The general process includes: 
An advertiser bids on keywords with the amount they are willing to pay for a user to 
click an...
![Google Ads Cert Exam Questions and Answers 100% Pass](/docpics/6962044/677fa0bfa7b7d_6962044_121_171.jpeg)
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Google Ads Cert Exam Questions and Answers 100% Pass
- Exam (elaborations) • 22 pages • 2025
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EmilyCharlene
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EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2 
What is an Aps campaign type? - App - In play store for app sales 
What is a specialized local campaign type? - Local - multi-platform, search, maps, 
display & youtube 
What is a specialized hotel campaign type? - Hotel - search, maps & assistant 
What is a specialized Discovery campaign type? - Discovery - Youtube, Home feed, 
Gmail, Google Discover Feed 
Display campaigns will - Increase brand awareness when users are browsing 
content they are i...
![GOOGLE ADS DISPLAY CERTIFICATION TEST QUESTIONS WITH REVISED AND UPDATED ANSWERS](/docpics/6199308/66e6bf9f1f63d_6199308_121_171.jpeg)
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GOOGLE ADS DISPLAY CERTIFICATION TEST QUESTIONS WITH REVISED AND UPDATED ANSWERS
- Exam (elaborations) • 11 pages • 2024
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GOOGLE ADS DISPLAY CERTIFICATION TEST QUESTIONS WITH REVISED AND UPDATED ANSWERS 
 
What is Standard Display Campaign? - Answer-you can manually select your targeting, bidding, and ad formats 
 
Standard Display Campaign: Targeting - Answer-When building your first Display campaign, there are three marketing objectives you'll be able to choose from: 
 
Build awareness: Increase how well people know your brand. 
Influence consideration: Encourage people to explore your products or services. 
Dr...
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