Adobe target bp exam - Study guides, Class notes & Summaries

ADOBE TARGET BP EXAM

ADOBE TARGET BP EXAM 1. Observer: Can view activities but cannot create or edit them 2. Editor: Can create and edit activities before they are live but cannot approve the launch of an activity 3. Approver: Can create, edit, and activate or stop activities 4. Variables that feed the AP Model: Environment, site behavior, offline, temporal 5. AP Report Types: Activity, Offers, and Predictive variables 6. Activity Report: Highest level report for AP results. Shows lift and confidence 7. Off...

ADOBE TARGET BUSINESS PRACTITIONER EXAM QUESTIONS AND ANSWERS 1. Which activity type should be used to deliver a temporary promotion banner to all site visitors that clicked through an email campaign? A. A/B Test B. Experience Targeting C. Automated Personalization D. Recommendations: B. Experience Targeting 2. A Target Business Practitioner (BP) needs to create an activity. The Target BP chooses Adobe Target as a reporting source instead of Adobe Analytics. What is one reason that the...