Adv 215 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Adv 215? On this page you'll find 20 study documents about Adv 215.
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![ADV 215 FINAL QUESTIONS SOLVED CORRECTLY & GRADED A+](/docpics/5142713/662fe36fdbbd5_5142713_121_171.jpeg)
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ADV 215 FINAL QUESTIONS SOLVED CORRECTLY & GRADED A+
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1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some 
other tools, its brand of tools have a lifetime warranty - Answer-True 
2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping 
and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage 
consumers to try the bike 
3. Of all the business functions, _________ is the only one whose primary role is to...
![ADV 215 WVU EXAM 3 WITH COMPLETE SOLUTIONS](/docpics/5218024/663a0fd278331_5218024_121_171.jpeg)
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ADV 215 WVU EXAM 3 WITH COMPLETE SOLUTIONS
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ADV 215 WVU EXAM 3 WITH COMPLETE 
 
SOLUTIONS 
 
print advertising newspapers, magazines, brochures, posters, outdoor, etc. 
 
reach the percentage of the media audience exposed at least once to the advertiser's message 
during a specific time frame. non-duplicated, also called coverage. 
 
frequency the number of time a person is exposed to an ad. you have to hear/see an ad three 
time for it to have impact 
 
niche markets related to hobbies, sports, business, and professions 
 
zines online ...
![ADV 215 Exam 1 Questions With 100% Correct](/docpics/5142277/662fdb76b38ec_5142277_121_171.jpeg)
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ADV 215 Exam 1 Questions With 100% Correct
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Advertising - Answer-A communication tool using objectives and strategies to impact consumer 
thoughts, feelings, and actions. 
2 requirements: centralized exchange, supply surpasses demand 
Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; 
central exchange is a currency transaction 
supply surp is just to make sure you have enough to go around and keep consumers satisfied 
Marketing Communications (Mar Com) - Answer-Tools used to communicate with custome...
![ADV 215 WVU EXAM 1 Latest Update Graded A+](/docpics/5218007/663a0f18e3fca_5218007_121_171.jpeg)
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ADV 215 WVU EXAM 1 Latest Update Graded A+
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ADV 215 WVU EXAM 1 Latest Update 
 
Graded A+ 
 
Account Executives Manage agency-client communication 
 
Local Advertisers Focus on specific geographical locations. Short term campaigns, they 
spend less then 1 million dollars in advertising. 
 
Regional Advertisers Operate in one part of the country and market exclusively to that 
regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate 
banks 
 
National Advertisers operate throughout the country. Long term ...
![ADV 215 WVU EXAM 3 Questions And Answers Solved 100% Correct!!](/docpics/5142812/662fe51063381_5142812_121_171.jpeg)
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ADV 215 WVU EXAM 3 Questions And Answers Solved 100% Correct!!
- Exam (elaborations) • 15 pages • 2024
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print advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. 
reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message 
during a specific time frame. non-duplicated, also called coverage. 
frequency - Answer-the number of time a person is exposed to an ad. you have to hear/see an ad three 
time for it to have impact 
niche markets - Answer-related to hobbies, sports, business, and professions 
zines - Answer-online versions of ...
![WVU ADV 215 Exam 2 with Complete Solutions](/docpics/5218012/663a0f6466bf5_5218012_121_171.jpeg)
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WVU ADV 215 Exam 2 with Complete Solutions
- Exam (elaborations) • 8 pages • 2024
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WVU ADV 215 Exam 2 with Complete 
 
Solutions 
 
Product Utility - How it Relates to Value The products ability to satisfy both needs and 
wants. (Gives the product more value) 
 
Consumers People who buy or use products or adopt ideas to satisfy needs and wants. 
 
Customers Consumers who buy particular brands or patronize specific stores 
 
Prospects Potential Customers who are likely to buy the product or brand 
 
Market Segmentation Process Identify Groups of people or organizations based on...
![Adv 215 WVU EXAM 1 QUESTIONS SOLVED CORRECTLY & GRADED A+](/docpics/5142977/662fe7ad25a8e_5142977_121_171.jpeg)
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Adv 215 WVU EXAM 1 QUESTIONS SOLVED CORRECTLY & GRADED A+
- Exam (elaborations) • 9 pages • 2024
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Account Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country and market exclusively to that 
regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate banks 
National Advertisers - Answer-operate throughout the country. Long term campaigns, they spen...
Adv 215 WVU bundled exams with complete solution
![WVU ADV 215 Exam 2 Questions & Answers Already Graded A+](/docpics/5142852/662fe5f563558_5142852_121_171.jpeg)
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WVU ADV 215 Exam 2 Questions & Answers Already Graded A+
- Exam (elaborations) • 5 pages • 2024
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Product Utility - How it Relates to Value - The products ability to satisfy both needs and wants. 
(Gives the product more value) 
Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. 
Customers - Consumers who buy particular brands or patronize specific stores 
Prospects - Potential Customers who are likely to buy the product or brand 
Market Segmentation Process - Identify Groups of people or organizations based on shared 
characteristics, as well as needs and ...
![Adv 215 WVU EXAM 1 Questions And Answers Solved 100% Correct!!](/docpics/5142944/662fe6f646c31_5142944_121_171.jpeg)
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Adv 215 WVU EXAM 1 Questions And Answers Solved 100% Correct!!
- Exam (elaborations) • 5 pages • 2024
- Available in package deal
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- $7.99
- + learn more
Account Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country. 
National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 
million dollars in advertising 
Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, inc...
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