Adv 215 Study guides, Class notes & Summaries

1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some other tools, its brand of tools have a lifetime warranty - Answer-True 2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage consumers to try the bike 3. Of all the business functions, _________ is the only one whose primary role is to...

ADV 215 WVU EXAM 3 WITH COMPLETE SOLUTIONS print advertising newspapers, magazines, brochures, posters, outdoor, etc. reach the percentage of the media audience exposed at least once to the advertiser's message during a specific time frame. non-duplicated, also called coverage. frequency the number of time a person is exposed to an ad. you have to hear/see an ad three time for it to have impact niche markets related to hobbies, sports, business, and professions zines online ...

Advertising - Answer-A communication tool using objectives and strategies to impact consumer thoughts, feelings, and actions. 2 requirements: centralized exchange, supply surpasses demand Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; central exchange is a currency transaction supply surp is just to make sure you have enough to go around and keep consumers satisfied Marketing Communications (Mar Com) - Answer-Tools used to communicate with custome...

ADV 215 WVU EXAM 1 Latest Update Graded A+ Account Executives Manage agency-client communication Local Advertisers Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers Operate in one part of the country and market exclusively to that regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate banks National Advertisers operate throughout the country. Long term ...

print advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message during a specific time frame. non-duplicated, also called coverage. frequency - Answer-the number of time a person is exposed to an ad. you have to hear/see an ad three time for it to have impact niche markets - Answer-related to hobbies, sports, business, and professions zines - Answer-online versions of ...

WVU ADV 215 Exam 2 with Complete Solutions Product Utility - How it Relates to Value The products ability to satisfy both needs and wants. (Gives the product more value) Consumers People who buy or use products or adopt ideas to satisfy needs and wants. Customers Consumers who buy particular brands or patronize specific stores Prospects Potential Customers who are likely to buy the product or brand Market Segmentation Process Identify Groups of people or organizations based on...

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country and market exclusively to that regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate banks National Advertisers - Answer-operate throughout the country. Long term campaigns, they spen...

Product Utility - How it Relates to Value - The products ability to satisfy both needs and wants. (Gives the product more value) Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. Customers - Consumers who buy particular brands or patronize specific stores Prospects - Potential Customers who are likely to buy the product or brand Market Segmentation Process - Identify Groups of people or organizations based on shared characteristics, as well as needs and ...

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country. National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 million dollars in advertising Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, inc...