Adv3403 certification - Study guides, Class notes & Summaries

the branding process steps 1. conducting research 2. clarifying strategy 3. designing identity 4. creating touchpoints ing assets the branding process -all about clarifying and making an informed decision on the direction that should be taken -breaks the challenge of branding into smaller pieces -spend as much time on the process as you do on the designing -a detailed branding process gives stakeholders the confidence to defend new branding against initial criticism

the branding process steps 1. conducting research 2. clarifying strategy 3. designing identity 4. creating touchpoints ing assets the branding process -all about clarifying and making an informed decision on the direction that should be taken -breaks the challenge of branding into smaller pieces -spend as much time on the process as you do on the designing -a detailed branding process gives stakeholders the confidence to defend new branding against initial criticism