Apr liberty university - Study guides, Class notes & Summaries
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APR Liberty University -APR 241 Test 3 questions with answers
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APR Liberty University -APR 241 Test 3 questions with answersmarketing communications 
the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few 
 
 
advertising 
a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future 
 
 
 
consumers 
people who buy products an...
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APR Liberty University -APR 241 final exam questions well answered
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APR Liberty University -APR 241 final exam questions well answeredresearch 
is the controlled objective and systematic gathering of information for the purpose of describing and understanding 
 
 
How might we use research in PR? 
-to prevent crisis 
-to monitor the competition 
-to generate publicity 
-to measure success 
 
 
 
RPIE cycle 
Research, Planning, Implementation, Evaluation 
 
 
formative research 
research conducted at the beginning of the planning process, or during the implementa...
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APR Liberty University -Exam 2 APR 241 questions with answers
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APR Liberty University -Exam 2 APR 241 questions with answers copywriter - correct answer person who creates the words and concepts for ads and commercials 
 
art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. 
 
creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative p...
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APR Liberty University -Test 4 APR 241 fully solved graded A+
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APR Liberty University -Test 4 APR 241 fully solved graded A+research 
research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding 
 
 
Formulative Research 
research conducted at the beginning of the planning process, or during the implementation of a plan 
 
 
Summative research 
research conducted at the end of a campaign to determine the extent that objectives and goals were met 
 
 
Problem or opportunity statement 
a concise...
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APR Liberty University -APR Test 4 (Final Exam) questions well answered
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APR Liberty University -APR Test 4 (Final Exam) questions well answeredResearch - correct answer A controlled, objective and systematic gathering of information for the purpose of describing and understanding. 
 
Research - correct answer What strategy is used to achieve credibility with management, define audiences and segment publics, formulate strategy, test messages, prevent crisis, monitor the competition, generate publicity, and measure success? 
 
Researching 
Planning 
Implementing 
Eval...
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APR Liberty University -Chapter 8 APR 241 questions with answers
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APR Liberty University -Chapter 8 APR 241 questions with answers 
Copywriter 
Person who creates the worlds and concepts for ads and commercials 
 
 
art director 
Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together 
 
 
 
creative director 
Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes 
 
...
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APR Liberty University -Marketing Exam #3 (Chapter 10) with verified solutions
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APR Liberty University -Marketing Exam #3 (Chapter 10) with verified solutions 
What is a wholesaler? - correct answer an individual or organization that sells products that are bought for resale, for making other products or for general business operations 
 
What is wholesaling? - correct answer transactions in which products are bought for resale, for making other products or for general business operations 
 
Retailing - correct answer Transactions in which the buyer intends to consume the p...
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APR Liberty University -Apr 241 questions correctly answered
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APR Liberty University -Apr 241 questions correctly answered While the R in the RPIE, RACE and ROPE mnemonics all stand for "research," the E stands for _____________, which is a form of research in itself.a. Execution b. Estimation c. Evaluation d. Effecting - correct answer c 
 
Which type of research, usually done at the beginning of the planning process, helps you formulate your public relations campaign?a. Informal research b. Formative research c. Casual research d. Primary research - co...
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PSYC 545 QUIZ VALIDITY 2023 100% SCORED TEST EXAM LIBERTY UNIVERSITY
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PSYC 545 QUIZ VALIDITY 2023 100% SCORED TEST EXAM LIBERTY UNIVERSITY 
 
Score for this quiz: 50 out of 50 Submitted Apr 16 at 10:03pm This attempt took 10 minutes. 
 
Test scores may be affected in pre- and post-testing by 
 
 
 
 
In the development of the CUWQ, the variable "amount of worry" was 
quantified using
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APR Liberty University -APR 241 test 3 study guide fully solved graded A+
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APR Liberty University -APR 241 test 3 study guide fully solved graded A+What is public relations? - correct answer a strategic communication process that builds mutually beneficial relationships between organizations and their publics 
 
Do you need a license to work PR - correct answer No , but you can get accreditations (APR) 
 
Arthur W. Page - correct answer "PR should have an active voice in high management." 
 
Page's principles - correct answer 1. Tell the truth 
2. Prove it with acti...
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