Bus 312 - Study guides, Class notes & Summaries

BUS 312 Final Exam Questions & Answers 2024/2025 3 Major Pricing Strategies - ANSWERS1. Cost Based 2. Customer Value 3. Competitor Based Cost Based Pricing Strategy - ANSWERSBased on costs for producing, distributing, and selling the product + fair rate of return for effort & risk Customer Value Pricing Strategy - ANSWERSUses buyers' perceptions of value rather than seller's cost Competition Based Pricing Strategy - ANSWERSBased on competitors' strategies, costs, prices, & mar...

A coordinated, standardized set of activities conducted by both people and equipment to accomplish a specific business task is called a: a. business process b. business analysis c. business procedure d. business value Business Process According to the information value chain, data combined with context is: a. information b. knowledge c. insight d. value Knowledge

The Jack Welch Management Institute reports that more than one-half of working adults have suffered under a bad boss at some point in their career. Which of the following is the weakest link in business, industry, and government today? Leadership Which of the following best describes leadership? Influencing the behaviors of others through ideas and deeds Satisfactions of leaders include _____. a chance to help others Frustrations of leaders include both _____. organizational politics a...

Business buyer behaviorthe buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. Business buying processthe decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands Derived demandbusiness demand that ultimately comes from the demand for consum...

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BUS 312 Final Exam

(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024.(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024.(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024.

Customer Equity The total combined customer lifetime values of all of the company's customers. Customer Lifetime Value The value of the entire stream of purchases a customer makes over a lifetime of patronage. Customer Perceived Value The customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. Customer Relationship Management The overall process of building and maintaining profitable customer rela...

BUS 312 Chapter 11 Practice Test Questions With 100% Correct Answers Market skimming prices are preferred in all of the following conditions except __________. - answeran initial low price is set by the companies Market penetration prices are preferred in all of the following conditions except __________. - answerenough buyers must want the product at a higher price One major objective associated with a market-penetration pricing strategy is to ________. - answerwin a large market share ...

(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024(WGU D098) BUS 3120 Digital Marketing Objective Assessment Guide Q & A 2024