Bus2 130 sjsu - Study guides, Class notes & Summaries

BUS2 130, Exam 1, SJSU Drawbacks of portfolio planning include what? - ️️Difficult to execute, time consuming, and costly to implement; Hard to define SBUs and the measurement of relative market share and growth; Helpful for classifying current business. They offer little or no advice for future planning Customer Equity - ️️The sum of the lifetime values of all a company's current and potential customers. companies must manage it carefully, and view customers as assets that nee...