Busa 1105 chapter 11 test - Study guides, Class notes & Summaries

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BUSA 1105 Chapter 11 Test Latest 2024 with Complete Solutions
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BUSA 1105 Chapter 11 Test Latest 2024 with Complete Solutions Market Segmentation - Answer- Market segmentation: Dividing potential customers into groups of similar people, or segments Target Market - Answer- Group of people who are most likely to buy a particular product Characteristics of a Target Market - Answer- Size Profitability Accessibility Limited competition Consumer Market Segmentation - Answer- Demographic Geographic Psycho-graphic Behavioral Demographic Segmentat...

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