Busad 250 exam - Study guides, Class notes & Summaries

Which step in the movement of products to a potential customer involves persuading the consumer to actually make a purchase? A. Stimulating action B. Building preference C. Providing information and generating positive emotional connections D. Reminding past customers E. Generating awareness Answer A. Stimulating action ________ is a promotional technique that involves motivating intermediaries to inspire consumers to purchase specific products. A. Direct marketing B. Advocacy advertis...

The framework that outlines how a firm plans to generate revenue is known as a(n) ____________. A. balance sheet B. income statement C. business mindset D. business model E. stakeholder model Answer D. business model Service businesses create value by performing activities that provide benefits to consumers, such as _____________. A. entertainment B. audiobooks C. furniture D. software E. music downloads Answer A. entertainment ____________________ attempt to operate efficiently ...

New product in R&D Answer Buy more capactiy Risk vs. Reward Answer -Higher the risk the more of the reward -Without promise of rewards businesses would have no incentive to take on risks -Decisions need to stay attached to the person who makes the decisions so they are responsible for them Market Environment Answer -A company's target customers, the buying influences that shape the behavior of the customers, and competitors that market similar products to those customers -(Target Custo...

BUSAD 250 EXAM WITH QUESTIONS AND ANSWERS...

BUSAD 250 Exam 1 -2023...

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the 3 types of businesses Answer Goods producing businesses Service businesses Not for profit organizations Companies that create value by making "things," most of which are tangible (capital intensive) Answer Goods producing businesses Companies that create value by performing activities that deliver some benefit to customers (labor intensive) Answer Service businesses Organizations that provide goods and services without having a profit motive; these are also called nonprofit orga...

Busad 250 Exam 4 Studyguide Exam 2023...

Which of the following represents the values and guidelines for proper conduct recognized in the workplace and everyday life as appropriate or inappropriate? A. Affirmative action B. Transparency C. Ethics D. Philanthropy E. Corporate social responsibility Answer C. Ethics The notion that a company has certain duties toward humanity that it must meet, excluding activities involving building revenue, is known as ___________. A. consumerism B. conflicts of interest C. corporate social r...