Busi 22 chapter 1314 quiz - Study guides, Class notes & Summaries

BUSI 22 Chapter 13&14 QuizBUSI 22 Chapter 14 Quiz TV programs that are devoted exclusively to promoting a product or service are known as _________. A. product placements B. sales promotions C. testimonials D. infomercials E. public relations - correct answer D. infomercials Laura works for a large pharmaceutical company. She regularly calls on physicians to discuss her company's products with them, leave product samples, and encourage the physicians to prescribe the medicati...