Capsim study guide stuvia - Study guides, Class notes & Summaries

Capsim study guide to exam Questions and Answers(RATED A) What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performan...

. In Capstone how many basic strategies can be the starting point for your own custom strategy? - ANSWERSC. 6 2. A Broad differentiation strategy maintains a presence in every segment of the market. Moreover, the company will gain a competitive advantage by distinguishing products with an excellent design, high awareness and easy accessibility. - ANSWERSA. True 3. A marketing tool used to track the position of the company's products against those of the competitors is the: - ANSWERSB. Per...

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWERSa. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% acc...