Case mkt 460 - Study guides, Class notes & Summaries

North South University Department of Marketing and IB Marks obtained: (This space is for faculty’s usage. Do not write here.) Student Learning Assessment Semester: FALL 20 Course Code: MKT 460, Section: 7 Faculty: SEH Date: 13 jan 2021 Time: 1 hour 1. Identify an opportunity and a threat from the external environment. (2 marks) Opportunity Threat Can increase the types of aromatic coffee that they sell, as well as the flavors. Government rules and regulations are tough on importe...