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Ccpa 3355 test 1 - Study guides, Class notes & Summaries

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ccpa 3355 test 1 with 100%correct answers 2024

  • ccpa 3355 test 1 with 100%correct answers 2024

  • Exam (elaborations) • 12 pages • 2024
  • 4 models of PR - CORRECT ANSWER1. Press agentry/Publicity 2. Public info 3. Two-way Asymmetrical 4. Two-way Symmetrical Press Agentry/Publicity - CORRECT ANSWERMost simple→send out info without regard to audience reception. Purpose: Propaganda, truth is not essential Use: to sell tickets Communication Flow: linear(source to receiver) -Also called P.T Barnum model. Press Agentry Publicity model follows one way communication where the flow of information is only from the sender...
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