Cetscale ethnocentricity - Study guides, Class notes & Summaries

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GMS522 Midterm Exam | Verified Q&A’s| Latest
  • GMS522 Midterm Exam | Verified Q&A’s| Latest

  • Exam (elaborations) • 49 pages • 2024
  • GMS522 Midterm Exam | Verified Q&A’s| Latest
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GMS 522 Chapter 2 Exam Questions With Verified Answers
  • GMS 522 Chapter 2 Exam Questions With Verified Answers

  • Exam (elaborations) • 3 pages • 2024
  • GMS 522 Chapter 2 Exam Questions With Verified Answers Animosity - Answer-hostility towards country from past events - reduced willingness to buy /.Consumer ethnocentrism - Answer-feel morally wrong to buy products from foreign countries: CETscale - 17 items consumers rank 1(agree) - 7(disagree), Can 3.78 Indo 4.82 /.Cross-cultural management - Answer-romantic sojourner, foreign worker, partner /.Cross-cultural management - Foreign worker - Answer-realist view of foreign culture/deep...
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