Click whirr refers to - Study guides, Class notes & Summaries
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MKT 310 Exam 1 SG || with 100% Accurate Solutions.
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Click, whirr refers to __________. correct answers the automatic activation of a judgmental heuristic, as if a mental tape were playing 
 
When Cialdini refers to _________, he is speaking of mental shortcuts that we employ in making our everyday judgments. At the opposite end of our thinking spectrum, he uses the term __________ as a label for when we react on the basis of a thorough analysis of all of the information. correct answers judgmental heuristics; controlled responding 
 
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