Clientcustomer - Study guides, Class notes & Summaries

BPL 5100 QUIZ 2 To create a competitive edge companies need to focus on ________________ - Answer- customers' evolving wants and needs Porter's three generic strategies: - Answer- 1. Overall Cost Leadership 2. Differentiation 3. Focus Differentiation is perceived from the____________ - Answer- client/customer Differentiated goods are the opposite of__________ - Answer- luxury goods Luxury goods are only for__________. Differentiated goods are marketed to ____________ - Answer-...