Cp 206 knowledge mat - Study guides, Class notes & Summaries
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Cp 206 knowledge mat
- Exam (elaborations) • 391 pages • 2024
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Cp 206 knowledge mat 
Cp 206 knowlwdge mat 
INTRODUCTION TO RESEARCH METHODOLOGY 
STRUCTURE 
1.0 Objective 
1.1 Introduction 
1.2 Scope of Business Research 
1.3 Business Research Defined 
1.4 Basic Research and Applied Research 
1.5 Managerial Value of Business Research 
1.6 When is Business Research Needed? 
1.7 Major Topics for Research in Business 
1.8 Internal Versus External Consultants/Researchers 
1.9 Business Research in a Global Activity 
1.10 Research Method versus Methodology 
1.11 E...
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