Csu mkt300 - Study guides, Class notes & Summaries

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CSU MKT300 Exam #2 Questions and Answers 2024
  • CSU MKT300 Exam #2 Questions and Answers 2024

  • Exam (elaborations) • 5 pages • 2024
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  • What are the influences on consumer decision making? - Answer--Economic Needs -Psychological variables -Social influences -Culture and ethnicity -Purchase situation What are the economic needs that drive behavior? - Answer-1) Economy of purchase or use 2) Efficiency in operation or use 3) Dependability in use 4) Improvement in earnings 5) Convenience What psychological variables impact behavior? - Answer--Motivation -Perception -Learning -Attitude -Trust -Lifestyle What is discre...
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