Csuf mktg 351 chapter 14 - Study guides, Class notes & Summaries
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CSUF MKTG 351-CHAPTER 14 PRACTICE EXAM |38 QUESTIONS AND ANSWERS
- Exam (elaborations) • 5 pages • 2023
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CSUF MKTG 351-CHAPTER 14 PRACTICE EXAM |38 QUESTIONS AND ANSWERS
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CSUF MKTG 351-CHAPTER 14 PRACTICE EXAM |38 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Exam (elaborations) • 5 pages • 2023
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Define marketing channel or channel of distribution. 
ease the transfer of ownership as products move from producer to business user or consumer 
 
 
 
How do channel members facilitate the distribution process? 
-by providing specialization and division of labor 
 
 
 
Define channel members. 
all parties who negotiate with one another, buy or sell products, and facilitate change of ownership between buyer and seller in course of moving product form manufacturer into final consumer 
 
 
 
Defin...
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