Csuf mktg 351 chapter 16 - Study guides, Class notes & Summaries

CSUF MKTG 351 Chapter 16 -Solved 100% Correct

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats ...