Dmd 3998 midterm - Study guides, Class notes & Summaries
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DMD 3998 Midterm UPDATED Exam Questions and CORRECT Answers
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DMD 3998 Midterm UPDATED Exam 
Questions and CORRECT Answers 
Content Marketing - CORRECT ANSWER- The creation and sharing of material that does not 
explicitly promote a brand, but is intended to stimulate interest in its products or services 
Where can the first iteration of content marketing be traced back to? - CORRECT ANSWER- 
"Poor Richard's Almanack" by Benjamin Franklin 
Modern day examples of content marketing: Costco - CORRECT ANSWER- - published an 
entire book in 2007 based on ...
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