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Dsp answersde - Study guides, Class notes & Summaries

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IAB Digital Media Sales Certification Test Prep Correct Solutions!!

  • IAB Digital Media Sales Certification Test Prep Correct Solutions!!

  • Exam (elaborations) • 7 pages • 2023
  • DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...
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