Factors used by marketers - Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Norris Porth's Essentials of Pathophysiology Chap. 1 Concepts of Health and Disease Exam Questions and Complete Solutions A client develops an infection with a resistant organism while hospitalized for surgery. After treatment, there are no obvious signs of infection, but a culture shows that the organism is present. Which term describes the client's status? a) Preclinical stage b) Carrier status c) Chronic disease d) Clinical disease - Ans: b) Carrier status In carrier status, the...

Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage advertising mass c...

1. Ans-New-to-the-world products - create an entirely new market Kohler introduces first of its kind PerfectFill smart drain kit for voice-/app-automated bath fill level and temperature 2. Ans-New-product lines - allow a firm to enter an established market Mary Jones to offer 100mg THC-infused sodas line in 4 flavors 3 Ans-Additions to existing product lines (product line extension)- supplements to a firm's established line Bath & Body Works releases Tutti-Frutti and Carrot Cake cand...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

Explain the concept of market and market identification. - Answer A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information i...

DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...

Chapter 01: Concepts of Health and Disease Question 1 1 out of 1 points The neuroscience nursing unit has developed a set of step-by-step directions of what should occur if a nursing assessment reveals the client may be exhibiting clinical manifestations of a cerebrovascular accident (CVA). Which statement about clinical practice guidelines are accurate? Select all that apply. Selected C. Answers: When developing a CVA set of step-by-step directions, the nursing unit should ask for assis...

Chapter 5: Understanding Consumer and Business Buyer Behavior - Chapter 5 consumer buying behavior - The buying behavior of people who buy goods and services for personal use (these people make up the consumer market) How are consumers stimulated? - Marketing: Price, product, place, promotion Environment: economic, technological, social, cultural How do consumers respond? - With attitudes, preferences, relationships and behaving (buying stuff) Culture - Most basic cause of a persons wants...

CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers "Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* -Biological organ of communication -Computation is processed in gray matter -> e.g. how info is processed in the brain -Info is transmitted via white matter *Software:* -The brain gives rise to the mind -Some programs are innate (e.g. capacity for language) -Some are learned (e.g. English language) *There is a deep physical conn...