Gmu mktg 303 - Study guides, Class notes & Summaries

Marketing always entails an: - Answer-Exchange Purpose of Marketing is to create: - Answer-Value The 4 P's of Marketing - Answer-1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: - Answer-Excellence in all areas of 4 P's The Marketing Plan - Answer-Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid - Answer-VMOST -Vision -Mission -Objectives -Strategy -Tactics SWOT Analysis - Answer-Evaluates an organ...

Marketing always entails an: Exchange Purpose of Marketing is to create: Value The 4 P's of Marketing 1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: Excellence in all areas of 4 P's The Marketing Plan Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid VMOST -Vision -Mission -Objectives

Marketing always entails an: : Exchange Purpose of Marketing is to create: : Value The 4 P's of Marketing : 1) Product 2) Place 3) Promotion 4) Price Competitive Advantage consists of: : Excellence in all areas of 4 P's 2 The Marketing Plan : Consists of 3 phases 1) Planning Phase 2) Implementation Phase 3) Control Phase The Strategy Pyramid : VMOST