Growthexpansion strategy - Study guides, Class notes & Summaries
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BPL 5100 QUIZ 2 Questions & Answers
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BPL 5100 QUIZ 2 
 
To create a competitive edge companies need to focus on ________________ - Answer- customers' evolving wants and needs 
 
Porter's three generic strategies: - Answer- 1. Overall Cost Leadership 
2. Differentiation 
3. Focus 
 
Differentiation is perceived from the____________ - Answer- client/customer 
 
Differentiated goods are the opposite of__________ - Answer- luxury goods 
 
Luxury goods are only for__________. Differentiated goods are marketed to ____________ - Answer-...
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