Hat are market offeri - Study guides, Class notes & Summaries

Define Marketing Marketing is engaging customers, and managing customer relationships In order to create and capture value, you must Understand the marketplace; needs and wants Develop a customer value marketing strategy Be better / of more value than others within the market, deliver superior value Develop rapport; repeat custom with customer engagement What must we understand about consumers to create and capture value? What do these things mean? Consumer's needs, wants and demands ...