Hdcs 4374 - Study guides, Class notes & Summaries

Why is digital media analysis needed? - A means for managers to measure goals. Goals capture progress toward business objectives, helping businesses achieve a competitive advantage. Digital Media Analytics - is the process of measuring, analyzing, reporting, and changing digital media initiatives. What does digital media analytics help with? - helps by focusing decision makers on the key performance indicators for goals, checking progress towards those goals, and making decisions and...

What is E-commerce? And why do we study it? - - A method of buying and selling goods and services online - It allows companies to expand their geographic, and reach to a new region, country, or international market (I)nternet - Is described as "the network of networks", it combines many disparate networks together and allow them to communicate with each other (i)nternet - A group of computer networks that have been interconnected WWW - The World Wide Web, it is the most popular Inter...

The four Al's of marketing - Prouduct, price, promotion, place Products - The physical item or service sold Brand - Is the customers product perception Price - Is the amount customers pay for the product Customer value - Is customers beliefs minus total costs ProMotion - Includes any means to spread word about product Ad