Iab digital sales stuvia - Study guides, Class notes & Summaries

IAB Digital Sales Training| 334 Questions and Answers 100% Verified IAB Digital Sales Training| 334 Questions and Answers 100% Verified IAB Digital Sales Training| 334 Questions and Answers 100% Verified cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000

IAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete Solutions Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; use...

IAB Digital Sales IAB Digital Sales Training Exam Questions and Answers 100% VerifiedIAB Digital Sales Training Exam Questions and Answers 100% VerifiedIAB Digital Sales Training Exam Questions and Answers 100% VerifiedExam Questions and Answers 100% Verified cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total

cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula - ANSWER-Clicks / Impressions Cost Per Action CPA Formula - ANSWER-Cost / Actions target audience - ANSWER-a select group of potential or current consumers which a business decides to aim its market...

cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula - ANSWER-Clicks / Impressions Cost Per Action CPA Formula - ANSWER-Cost / Actions target audience - ANSWER-a select group of potential or current consumers which a business decides to aim its market...

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...

IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned Paid Media - ANSWER-Tradational Media Buying Earned Media - ANSWER-Publicity (News coverage or word of mounth)

IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IA...

Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWER-creative design, logos, images, or text provided by the advertiser Pacing - ANSWER-refers to the process of ensurin...

IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sale...