Iab exam 104 stuvia - Study guides, Class notes & Summaries

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IAB Exam| 104 Questions and Answers 100% Correct
  • IAB Exam| 104 Questions and Answers 100% Correct

  • Exam (elaborations) • 9 pages • 2024
  • IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct IAB Exam| 104 Questions and Answers 100% Correct CTR (Equation) - ANSWER-Clicks/ Impressions*100 CPM (Acronym + Equation) - ANSWER-Stands for Cost per Thousand- Cost/ Impressions*1000
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IAB Exam| 104 Questions and Answers 100% Correct.
  • IAB Exam| 104 Questions and Answers 100% Correct.

  • Exam (elaborations) • 9 pages • 2024
  • CTR (Equation) - ANSWER-Clicks/ Impressions*100 CPM (Acronym + Equation) - ANSWER-Stands for Cost per Thousand- Cost/ Impressions*1000 CPA (Acronym + Equation) - ANSWER-Stands for Cost per Action- Cost/ Action CPC (Acronym + Equation) - ANSWER-Stands for Cost per Click- Cost/ Click CPS (Acronym + Equation) - ANSWER-Stands for Cost per Sale- Cost/ Sale eCPM (Acronym + Equation) - ANSWER-Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000 Ad Network - ANSWER-Ad n...
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