Jmc 2033 - Study guides, Class notes & Summaries

The math teacher returned the exams to Hilda and me. or The math teacher returned the exams to Hilda and I. - ️️The math teacher returned the exams to Hilda and me. Henry's brother is much taller than him or Henry's brother is much taller than he. - ️️Henry's brother is much taller than he. Us workaholics hope to relax and have fun when we finally take a vacation. or We workaholics hopt to relax and have fun when we finally take a vacation. - ️️We workaholics hopt to r...

Errors in media messages erode the ? of the organization sending the message. - ️️credibility What federal agency levies fines against companies for false advertising? - ️️Federal Trade Commission Many scholars blame the "era of error" in media messages on ? - ️️the 24/7 news cycle A statement damaging a person's reputation is ? - ️️libel Which medium typically has the most rigorous fact-checking process? - ️️Magazines Which of the following is a primary sou...

Most radio and television stories are told in _____________. - ️️20 to 30 seconds Never hyphenate words at the end of a line in a radio or TV script. - ️️True In radio and television, the last sentence of a story is called the ____________. - ️️snapper What should a broadcast writer do when using a name that is difficult to pronounce? - ️️Add a phonetic pronunciation in parentheses after the name Television scripts are written in two columns, with _________ on the lef...

Sarah invited my wife and ______________ to the party. - ️️me She is the _______________ of two sisters and the _______________ of five cousins - ️️older/oldest The department held a meeting to discuss __________ budget, and members of staff were invited to give __________ opinions. - ️️its/their The students were animated, the teacher was, too. - ️️comma splice Which type of sentence contains two or more independent clauses and one or more dependent clauses? - ️️...

curacy is the paramount quality of... - ️️all media writing Omit needless ____ - ️️words Clear writing begins with _____ _____ - ️️clear thinking No one message will reach _____ - ️️every audience What is the preferred verb of attribution? - ️️Said We strive to write at an ___ grade level - ️️8th The clearest writing puts ____ in peoples' heads - ️️pictures The natural order of the English language is - ️️S (subject) - V (Verb) - O (object) ...

what are media platforms? - ️️newspaper, broadcast, etc what are media professions? - ️️professional writer, journalists, PR professional what are the 3 primary functions of media? - ️️Persuade Inform Entertain for whom are media messages crafted? - ️️no one message will which everyone, crafted for small groups. which media profession is best at reading audiences and crafting messages for them? - ️️advertising how do we discover what audiences want? - ️️res...

Cat - ️️Give an example of a concrete word 1. Set the record straight 2. Share what they know - ️️Name the four reasons people will talk to the media Open-ended allows elaborate responses. Close-ended allows only "yes" or "no" responses. - ️️What is the difference between open-ended and close-ended questions? "Is there anything else you'd like to add?" - ️️What is the million-dollar interview question? Gives credit to whoever was interviewed - ️️What is an...

What are media platforms? - ️️Broadcast, print, online What are media professions? - ️️Journalist, PR Practiotioner, Advertising Copy Writer What are the primary functions of media? - ️️Inform, Persuade, Entertain Advertising has another function - REMIND For whom are media messages crafted? - ️️Target audiences How do we discover what audiences want? - ️️Through research - demographic & psychographic What do we know about modern audiences? - ️️Participat...

What is the paramount quality of all media writing - ️️accuracy What are the required elements of a fact - ️️true, verifiable Paragraphs in media writing are usually how many sentences long - ️️1-2 sentences What are the qualities of a summary lead - ️️-25-30 words -1 sentence -5 W's For a report to be factual, it must be what - ️️verifiable Know your interest elements - ️️Impact- how many people effected (most important) Timeliness- new (most importa...