Key audiences - Study guides, Class notes & Summaries

DMI + AMA Pro Certification Exam (Questions and Answers, 100% Correct) Latest Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? Choose TWO of the following: 1. Launch a follower ad campaign on LinkedIn 2. Use hashtags in posts to increase discoverability 3. Run an integrated Facebook and Instagram campaign...

Parable realistic and has a moral Legend exaggerated story about people Myth literary sub genre of a story that involves gods and heroes, usually expressing a cultures ideals Folktale language of the people, does not need a moral, and main purpose is to entertain Fairytales element of magic, usually follows a pattern, and presents an "ideal", may contain "magic 3" or "stereotyping" Fable non-realistic, has a moral, and animals are often the main character Fable Aesop- "The Fox and t...

CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers "Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* -Biological organ of communication -Computation is processed in gray matter -> e.g. how info is processed in the brain -Info is transmitted via white matter *Software:* -The brain gives rise to the mind -Some programs are innate (e.g. capacity for language) -Some are learned (e.g. English language) *There is a deep physical conn...

THREE APPROACHES TO COMMUNICATION RESEARCH AT UCSD - ANSWERINTERPRETIVE STUDIES SOCIAL FORMATIONS SITUATED PRACTICES SITUATED PRACTICES - ANSWERStudying how humans make and share meaning through interaction with each other, their technologies, and their environment. Media materially shape human agency, including how and what we can communicate INTERPRETATIVE STRATEGIES - ANSWERAnalyzing the ways that different cultural texts encode patterns of meanings and how these are commu...

Cvent Hybrid Events Certification Questions with correct Answers 2024 How is the frequency of hybrid events expected to change in 2021 and 2022? increase by about 20% bc of pandemic What are the advantages of a hybrid event? 1. More accessible 2. Increase global reach and access to global spkrs 3. Increases exposures which can lead to new sponsors and new sectors 4. More envionmentally sustainable 5. Opportunity to company the 2 most successful demand-generation tools: in person ev...

Ad Verification - Answer A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - Answer Documents that list the descriptions and prices for various advertising options offered by a given media outlet. Audience Behavior - Answer Understanding your target audiences' behavio...

This revision powerpoint goes through all of the main key points you will need to know for each key topic and learning objective for the OCR CTEC Level 3 Digital Media exam for Unit 1 media products and audiences.

Risks The effect of uncertainty on objectives The chance of something happening that will have an impact on objectives Being prepared for the worst and being poised to exploit opportunities as they are discovered Enterprise Risk Management A strategic business discipline that supports the achievement of an organization's objectives by addressing the full spectrum of its risks and managing the combined impact of those risks as an interrelated risk portfolio. Support Function: B...

Public Relations - Defined by Academics correct answers the planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two-way communication concerned with relations with numerous publics, that like consumers, affect organizational survival and growth the use of communication to manage the relationship between an organization and its stakeholders. PR - Defined by Practitioners correct answers The Public Relations Society of...

___________ identifies the purpose of the organization or the reason it exists. a. Mission Statement b. Vision c. Alignment - a. Mission Statement RATIONALE: According to the Strategic Planning lesson, a mission statement identifies the purpose of the organization or the reason it exists. ____________ are the study of what we understand to be good and right behavior and the study of how we judge those behaviors. a. Morals b. Ethics c. Values - b. Ethics RATIONALE: According to the Eth...

BUSA 2100 Questions and Answers Already Passed What are the primary functions of management in an organization? The primary functions of management include planning, organizing, leading, and controlling resources to achieve organizational goals efficiently and effectively. Explain the concept of supply chain management. Supply chain management involves the coordination and management of a network of interconnected businesses that produce, handle, and deliver products or services fro...