Mac 2602exam pack - Study guides, Class notes & Summaries

Study Guide One Part 1 : Strategy and strategic planning Topic 1 : Development of the organisation’s strategy Study Unit 1 : Defining concepts – mission,core values,vision,strategy and strategic objectives  Mission - core purpose Effective mission statement : • Inspire change ,but does not change • Long-term in nature • Easy to understand and easy to communicate  Core values - principles that guide the organisation  Vision - defines direction for the future  S...