Macro marketing - Study guides, Class notes & Summaries

Question 1 Not yet answered Marked out of 1.00 Flag question Question text What is the purpose of a SWOT analysis? a. To identify strengths and weaknesses b. To estimate sales volume c. To determine market potential d. To -establish a marketing plan Question 2 Not yet answered Marked out of 1.00 Flag question Question text Who innovates within the franchise system? a. Franchisor b. Franchisee c. Both the franchisor and the franchisee d. A third par...

MNB1501 Assignment 2 Semester 1 2024 (Solutions) Question 1 Not yet answered Marked out of 1.00 Flag question Question text Which one of the following statements is true regarding a partnership? a. The enterprise has a lack of continuity in that a new enterprise will be formed when the previous one is disbanded. b. A founding statement and a Memorandum of Incorporation are needed to start this form of enterprise. c. The enterprise has the advantage of being a legal pers...

MNB1501 Assignment 2 Semester 1 2024 (Solutions) Question 1 Not yet answered Marked out of 1.00 Flag question Question text Which one of the following statements is true regarding a partnership? a. The enterprise has a lack of continuity in that a new enterprise will be formed when the previous one is disbanded. b. A founding statement and a Memorandum of Incorporation are needed to start this form of enterprise. c. The enterprise has the advantage of being a legal person that exists separately ...

MARKETING 3023 UCF EXAM 1 RATED A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (...

INF assignment 2 CASE After graduating from university with a BTech degree in Information Systems, you are appointed as a system analyst at Logic Designs, a software development vendor. Logic Designs has been hired by E-beats_Africa, a digital marketing company that specialises in promoting and monetizing TikTok artists and their creative content. E-beats_Africa assigns talent agents1 to TikTokers to market and sell creative content. Creative content is defined as a 15 second to 3-minute recor...

Most common reason a property fails to sell is - Answer- price Matching human needs with goods or services to meet those needs is the process of - Answer- marketing _____________________ is a key personality trait of a successful agent - Answer- problem solving 3 Ways Sales Agents Add Value to the Buying Process - Answer- Counseling, Negotiating, and Managing the transaction Four P's of marketing real estate - Answer- product, promotion, price and place How can you know your prod...

5 Basic Strategic Approaches correct answers Focused low Cost - Dollarama Focused Differentiation - Starbucks, Tesla Best-Cost Provider - (Value oriented) Amazon, Costco Broad Differentiation - Apple, Hudson Bay, RBC. Low Cost Provider - Walmart Business Model correct answers V or R- C = P Sustainable competitive advantage (S.C.A) correct answers a competitive advantage that other companies have tried unsuccessfully to duplicate and have, for the moment, stopped trying to duplicate...

BSM1501 Assignment 6 Semester 2 2023 Question 1 Not yet answered Marked out of 1.00 Flag question Question text What must a small business manager be able to do? a. Plan, organise, lead and control various business functions. b. Start his/her own enterprise. c. Take calculated risks. d. Identify new products or opportunities. Question 2 Not yet answered Marked out of 1.00 Flag question Question text What is the main advantage of a formal business? a. Not having to keep fi...

Why is studying marketing important? Correct Answer-1) Affects every aspect of daily life 2) Can offer exciting/rewarding career opportunities 3) Plays a big part in economic growth/development 4) Affects standard of living What's the difference between micro and macro marketing? Correct Answer-Micro: Set of activities performed by the organization Macro: A social process matching supply with demand True or False: Marketing can only be applied to for-profit organizations and ...

Test Bank for Business Strategy, Development, Application 3rd Edition By Gary Bissonette. TABLE OF CONTENTS: Part 1 Macro Business Environment Chapter 1 What Is Business? Chapter 2 The Canadian Economic Environment Chapter 3 The Global Marketplace Chapter 4 The Environment and Sustainable Business Practices Part 2 Managing and guiding your team Chapter 5 Ethics and Corporate Social Responsibility Chapter 6 Developing a Business Strategy Chapter 7 Entrepreneurship and Forms of Business Ownership ...