Managemrnt - Study guides, Class notes & Summaries

The document, covers key concepts in business studies, focusing on marketing, sources of finance, costs, and revenues. Here’s a breakdown of its main sections: 1. Market Research: Explains the types of market research (primary and secondary) and methods like surveys, interviews, focus groups, and observations. It also includes sampling methods. 2. 7Ps of Marketing: Outlines the product lifecycle, marketing mix, and branding strategies. It discusses different product types and extension s...