Mar3231 hopkins fsu 2024 - Study guides, Class notes & Summaries

Retail - encompasses the business activities involved in selling goods & services to consumers for their personal, family, or household use -orhow firms deliver products to end users 1.) How can we best serve our customers while earning fair profit? 2.) How can we stand out in a competitive environment where consumers have many choices? 3.) How can we grow our business while retaining a core of loyal customers? 4.) Communicating with millennials. - Issues in Retailing Paradox of Choice - ...