Mark202 test - Study guides, Class notes & Summaries
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Mark202 test questions & answers 2023/2024
- Exam (elaborations) • 5 pages • 2023
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Mark202 test questions & answers 2023/2024 
 
 
Role theory - ANSWER-view that consumer behaviour resembles actions in a play. everyone has different roles - so marketers need to understand the different roles of consumers 
 
value-in-use - ANSWER-value is created before and after the purchase, not just during 
 
communication process - ANSWER-sender -> coded msg -> transmission medium -> decoded msg -> receiver 
(noise affects all of it) 
 
market segmentation - ANSWER-marketers id...
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MARK202 - Final Test Questions & Answers 2023/2024
- Exam (elaborations) • 8 pages • 2023
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MARK202 - Final Test Questions & Answers 2023/2024 
 
 
Ethics - ANSWER-the principles of right and wrong that guide an individual in making decisions 
 
4 P's of unethical marketing - ANSWER-Product - Poor quality goods 
 
Packaging - Recyclability 
 
Price - Excessive mark-up 
 
Promotion - Deceptive 
 
Consumer guarantees act - ANSWER-A law that ensures that goods are of an acceptable standard 
 
Fair trading act - ANSWER-A law to protect you against unfair sales practices 
 
Instruments of ...
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