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Mark202 test - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mark202 test? On this page you'll find 2 study documents about Mark202 test.

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Mark202 test questions & answers 2023/2024

  • Mark202 test questions & answers 2023/2024

  • Exam (elaborations) • 5 pages • 2023
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    • Mark202 test questions & answers 2023/2024 Role theory - ANSWER-view that consumer behaviour resembles actions in a play. everyone has different roles - so marketers need to understand the different roles of consumers value-in-use - ANSWER-value is created before and after the purchase, not just during communication process - ANSWER-sender -> coded msg -> transmission medium -> decoded msg -> receiver (noise affects all of it) market segmentation - ANSWER-marketers id...
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MARK202 - Final Test Questions & Answers 2023/2024

  • MARK202 - Final Test Questions & Answers 2023/2024

  • Exam (elaborations) • 8 pages • 2023
  • Available in package deal
    • MARK202 - Final Test Questions & Answers 2023/2024 Ethics - ANSWER-the principles of right and wrong that guide an individual in making decisions 4 P's of unethical marketing - ANSWER-Product - Poor quality goods Packaging - Recyclability Price - Excessive mark-up Promotion - Deceptive Consumer guarantees act - ANSWER-A law that ensures that goods are of an acceptable standard Fair trading act - ANSWER-A law to protect you against unfair sales practices Instruments of ...
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