Marketing 3340 exam 2 Study guides, Class notes & Summaries

MARKETING 3340 EXAM 2 (SUMMER SMU) WITH COMPLETE SOLUTIONS 100% MARKETING 3340 EXAM 2 (SUMMER SMU) WITH COMPLETE SOLUTIONS 100%

Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct Fixed Costs - ANSWER-The sum of the expenses in a firm that are STABLE and DO NOT CHANGE WITH THE QUANTITY OF PRODUCT THAT IS PRODUCED AND SOLD Direct Channels - ANSWER-- producer and consumer deal directly with eachother - ex) Schwans Food Company - employed when ...

Market Segmentation - Aggregating consumers into groups that have similar needs and will be react similarly to a marketing action Product Differentiation - Involves the firm using different marketing mix actions such as product features and advertising, to help consumers perceive the product as being different and better than competing products Three market segmentation strategies - 1. One product and many segments 2.Multiple products in multiple segments 3. Mass customization Steps i...

Fixed Costs - The sum of the expenses in a firm that are STABLE and DO NOT CHANGE WITH THE QUANTITY OF PRODUCT THAT IS PRODUCED AND SOLD Direct Channels - - producer and consumer deal directly with eachother - ex) Schwans Food Company - employed when buyers are large and well defined -products are often high unit and require hands on expertise - firms using this channel maintain their own sales fore and perform all channel functions Internet Marketing Channels - channels that employ t...

Market Segmentation - Aggregating consumers into groups that have similar needs and will be react similarly to a marketing action Product Differentiation - Involves the firm using different marketing mix actions such as product features and advertising, to help consumers perceive the product as being different and better than competing products Three market segmentation strategies - 1. One product and many segments 2.Multiple products in multiple segments 3. Mass customization ...

Fixed Costs - The sum of the expenses in a firm that are STABLE and DO NOT CHANGE WITH THE QUANTITY OF PRODUCT THAT IS PRODUCED AND SOLD Direct Channels - - producer and consumer deal directly with eachother - ex) Schwans Food Company - employed when buyers are large and well defined -products are often high unit and require hands on expertise - firms using this channel maintain their own sales fore and perform all channel functions Internet Marketing Channels - channels that...

Marketing 3340 Exam 1 Updated Test Exam ionship marketing - correct answer links organization to customer, employee, supplier, other partners for mutual long term benefit before and after sale customer value - correct answer best price, product, service product - correct answer good, service, idea bundle intangible and tangible satisfy customers and is received in exchange for something of value utlity - correct answer the benefits or customer value received by users of product type ...

Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam 2 (Summer SMU) Questions and Answers 100% Correct. Marketing 3340 Exam ...

Marketing 3340 Exam 2

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A)MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS (GRADED A) what is marketing? - ANSWER-the management process involved in identifying, anticipating, and satisfying customer wants profitably what are the 2 goals of marketing? - ANSWER-1. discover (assess) the needs and wants of prospective customers 2. satisfy these needs & wants through EXCHANGE (each are...