Marketing 3410 ch 2 - Study guides, Class notes & Summaries

MARKETING 3410 CH 2What people think they are dealing with? - correct answer -Used car salesperson (push wants you to buy a car that day) -Act as if there are no problems with salespeople -We are trying to professionalize sales in a way that moves away from pushy process -Salespeople must maintain the highest level of integrity and professional ethics what is the goal of sales - correct answer Long term mutually beneficial profitable relationships with customers trust - correct answer T...

marketing 3410 ch 2strategy - correct answer long-term course of action designed to deliver a unique customer experience while achieving its goals. developed by top management strategic business unit - correct answer division of an organization that markets a set of relate offering to a specific target market functional level - correct answer where groups of specialists actually create value for the organization mission - correct answer a statement of the organizations function in socie...

Marketing 3410 Final (Ch. 6-10)Sales Call - correct answer An in-person meeting between a salesperson or sales team and one or more buyers to discuss business. Sales Dialogue - correct answer business conversation between buyers and sellers that takes place over time as salespeople attempt to initiate, develop, and enhance customer relationships Sales Presentations - correct answer Comprehensive communications that convey multiple points designed to persuade the customer to make a purchase...