Marketing intermediaries - Study guides, Class notes & Summaries

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

Business Essentials Final Exam Study Guide Questions & Answers 2023/2024 break-even point - ANSWER-the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service market segmentation - ANSWER-the division of a market for a product into groups of customers who have the same needs and traits channel of distribution - ANSWER-a pathway to direct products to consumers promotion - ANSWER-any effort to inform, persuade, or remind p...

DECA Marketing Performance Indicators Questions and Answers Graded A Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psyc...

MBA MFT Study Guide Latest Update Graded A+ major segmentation variables (4) (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market set of customers who are buying the company's product target market qualified available market the company decides to pursue available market set of consumers who have interest, income, and access to a particular offer potential market set of consumer with a sufficient level of interest in a market offer corporate...

BUSML 3250 Exam 3 Latest 2024 Graded A+ Marketing Channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker any intermediary with legal authority to act on behalf of the manufacturer Wholesaler an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions Buying: Purchasing products fo...

Marketing Channel - Answer Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Intermediaries: Transactional Function - Answer When they buy and sell products or services. Shares risk with the producer when stocking merchandise in anticipation of sales Intermediaries: Logistical Function - Answer Preparing and getting a product to buyers. Gathering, sorting, and dispersing products are some ...

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above - CORRECT ANSWER Answer: A Diff: 1 Page Ref: 66 Skill: Concept 2) You ...

MGT 103 FINAL EXAM REVIEW; Questions and Answers 100% Pass Marketing Channel of Distribution Correct answer-consists of individuals and firms involved in the process of making a product or service available for consumption by consumers or industrial users. Buying something from Amazon, 7 Eleven, Kohl's all examples of marketing channels Types of Intermediaries Correct answer-middleman, agent or broker, wholesaler, retailer, distributor, dealer Middleman Correct answer-any intermedi...

supply chain A set of three or more entities (organizations or individuals) directly involved in the upstream and downstream flows of products, services, finances, and/or information from a source to a customer. Supply Chain Orientation The recognition by an organization of the systemic, strategic implications of the tactical activities involved in managing the various flows in a supply chain Previous Pause Next Rewind 10 seconds Move forward 10 seconds Unmute 0:08 / 0:...

Marketing Channel : consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker : any intermediary with legal authority to act on behalf of the manufacturer Wholesaler : an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions : Buying: Purchasing products for resale or as an agent for supply of ...