Marketing textbook notes - Study guides, Class notes & Summaries
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Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition
- Exam (elaborations) • 831 pages • 2023
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Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
Test Bank For Marketing Management 4th Edition by Marshall and Johnston, ISBN: 9781260381917, All 14 Chapters Covered, Verified Latest Edition 
 
Test bank For Marshall and Johnston, Marketing Management 4th Edit...
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Digital Marketing Full Summary (8 weeks)-IBCoM Focus Area
- Summary • 56 pages • 2024 Popular
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This summary includes notes of all the lecture slides and important information from the course textbook. It is a summary of the 8 weeks long class on digital marketing strategies, tools which is also informative about the steps of creating a digital communication strategy.
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Marketing Management 324 Student Summaries (Cum Laude)
- Summary • 86 pages • 2023
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These notes consist of all chapters for the semester and were conducted from the textbook, lecture slides and class lectures. These notes helped me pass Marketing 324 with a distinction. Goodluck with the academic year, You've got this <3
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Marketing Management 202B Notes
- Summary • 62 pages • 2023
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These notes include a summary of second-year marketing management work. With information from the textbook Marketing Concepts and Strategies, these notes also contain additional notes from lectures, tutors and the slides used during the duration of the module. 
 
*Exam mark: 88% 
*Final mark: 90% 
 
Please support my profile by leaving a review!
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Complete Summaries Of Marketing Management 214
- Summary • 160 pages • 2023
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These notes clearly state all the work covered in the class, textbook and slides for marketing management 214. 
The notes are complete with all the chapters needed for A2/A3. 
I used them and did very well in my exams.
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COM3701 - Summarised NOtes
- Class notes • 21 pages • 2022
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This document contains Latest COM3701 notes covering all Chapters (Marketing Communication) • Quality exam summary of the textbook.
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COM2603 EXAM PACK 2023
- Exam (elaborations) • 181 pages • 2023
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ctober/November 2021 
Examination session: Super semester 
COM2603 
Intercultural, development and health communication 
80 marks 
Duration: 3 hours 
This paper consists of 4 pages. 
Instructions: 
• Aim to answer all the questions in the examination paper. 
• Please number all your answer pages. 
• Please number all your questions exactly as per the numbering in the 
examination question paper. 
• It is compulsory to answer ALL three sections in this examination paper 
(Sect...
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BEM 120 NOTES/SUMMARY
- Summary • 32 pages • 2022
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BEM 120 Chapter 1-9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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Marketing Management 314 Student Summaries (Cum Laude)
- Summary • 153 pages • 2023
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- $11.80
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These Marketing Management 314 notes consist of chapters 1 to 20. These notes were conducted from the lectures, the slides and the textbook. These Marketing 314 notes really helped me pass the module with a distinction. Goodluck with your academic year, I really do hope these help.
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