Mc ch 11 advertising - Study guides, Class notes & Summaries

What is the intro. of this chapter about? - correct answer How people are no longer really watching the T.V (therefore ads are not being watched). The essential questions are, will these Netflix and Hulu services look to ads for another revenue and how, in a digital era, will the advertising industry improve their revenue that has been on the decline? Since when has advertising existed? - correct answer "Advertising has existed since 3000 BCE, when shop owners in ancient Babylon hu...