Mcneil v pfizer 2005 - Study guides, Class notes & Summaries

JOMC 486 Exam 2 Case Studies with Questions and Answers McNeil v. Pfizer (2005) ANSWER - Floss manufacturer, McNeil-PPC, Inc., alleged false advertising violative of the Lanham Act and unfair competition in connection with Pfizer Inc. advertisement campaign for its Listerine mouthwash. - The court encouraged Pfizer from claiming in advertisements that Listerine was "as effective as floss" in preventing plaque and gum disease, concluding that Pfizer's claims were false and caused irrepara...