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Mgmt 493 chapter 8 - Study guides, Class notes & Summaries

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MGMT 493 Chapter 8

  • MGMT 493 Chapter 8

  • Exam (elaborations) • 32 pages • 2024
  • A has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of A. geographic diversification. B. product diversification. C. vertical integration. D. horizontal integration. - answer-B. product diversification. (In Chapter Case 8, it has been discussed how A, lead by Jeff Bezos, h...
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