Mgt 103 final exam - Study guides, Class notes & Summaries

MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!! Four P's - ANSWER : PRODUCT - features, brand name, packaging, service, warranty PRICE - list price, discounts, allowances, credit terms, payment period PLACE - advertising, personal selling, public relations, sales promotion, direct marketing PROMOTION - outlets, channels, coverage, transportation, stock levels Cohesive marketing program - ANSWER : Also known as an integrated marketing program I...

MGT 103 FINAL EXAM (MGT 103 FUNDAMENTALS OF MARKETING AT UCSD by Prof Ehrich) QUESTIONS WITH 100% CORRECT SOLUTIONS!!

MGT 103 Final Exam Questions and Answers

MGT 103 Final Exam; Questions and Answers 100% Pass Relish Inc. is a large corporation in the food industry that manufactures canned foods, confectionery, and baked foods. The organization has a separate department for each of these types of food manufactured. Each department integrates all the activities required to manage its respective line of food. Which of the following types of departmentalization is illustrated in the scenario? A) Sequential B) Customer C) Product D) Locati...

MGT 103 Final Exam; Questions and Answers 100% Pass What does value in pricing emphasize? A) Features B) Benefits C) Costs D) Discounts Correct answer-Benefits Which of the following is NOT one of the Seven Ps of Services Marketing? A) Product (Service) B) Branding C) Price D) Place (Distribution) Correct answer-Branding

Mgt 103 Final Exam; Questions and Answers 100% Pass Market segmentation involves aggregating prospective buyers into groups that have two key characteristics, what are they? Correct answer-common needs and similar response to marketing action in terms of market segments and products, what are the three market segmentation strategies? Correct answer-1 one product, multiple market segments 2 multiple products multiple segments 3 segments of one, aka mass customizato

mgt 103 final exam with correct answers

MGT 103 FINAL EXAM REVIEW; Questions and Answers 100% Pass Marketing Channel of Distribution Correct answer-consists of individuals and firms involved in the process of making a product or service available for consumption by consumers or industrial users. Buying something from Amazon, 7 Eleven, Kohl's all examples of marketing channels Types of Intermediaries Correct answer-middleman, agent or broker, wholesaler, retailer, distributor, dealer Middleman Correct answer-any intermedi...

MGT 103 Final Exam; Questions and Answers 100% Pass _____ are hired for short periods of time and provide greater flexibility, earn lower wages, and often do not participate in benefits programs. Correct answer-Temporary workers Which of the following actions represents an attempt to manage social responsibility through ethical compliance? Correct answer-Creating a committee to review policies concerning selection of new hires and promotion of employees