Mgt 6203 week 9 - Study guides, Class notes & Summaries

Self-Assessment #5 – Week 9 Content Questions 1-5 are based on the Paper: “Advertising experiments at the Ohio Art Company” 1. In 1999, product placement of Etch-A-Sketch in the movie sequel Toy Story 2 helped boost the sales of the drawing toy by? a. 25% b. 20% c. 30% d. 35% Answer: B 2. According to the paper, which of the following had the highest market share in the toy industry? a. Toys”R”Us b. Target c. Walmart d. Traditional specialty toy stores Answer: ...