Mgt 6311 midterm exam - Study guides, Class notes & Summaries

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MGT 6311: Digital Marketing - Midterm Exam Questions And Answers Popular
  • MGT 6311: Digital Marketing - Midterm Exam Questions And Answers

  • Exam (elaborations) • 26 pages • 2024 Popular
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  • MGT 6311: Digital Marketing - Midterm Exam Questions And Answers Marketing - ANS-Creation and satisfaction of demand for a product or service. Digital Marketing - ANS-Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANS-Set of ideas that outline how a product or brand will meet its objectives Tactic - ANS-A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANS-Goals Objectives Strategies T...
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MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers
  • MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers

  • Exam (elaborations) • 21 pages • 2023
  • MGT 6311: Digital Marketing - Midterm Exam – Questions & Answers
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MGT 6311 (Digital Marketing) Midterm Exam with 100%  Correct Answers 2023
  • MGT 6311 (Digital Marketing) Midterm Exam with 100% Correct Answers 2023

  • Exam (elaborations) • 8 pages • 2023
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  • MGT 6311 (Digital Marketing) Midterm Exam with 100% Correct Answers 2023
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MGT 6311 Midterm exam with correct answers
  • MGT 6311 Midterm exam with correct answers

  • Exam (elaborations) • 19 pages • 2024
  • MGT 6311 Midterm exam with correct answers
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MGT 6311 Midterm Exam Study Guide Graded A 2024
  • MGT 6311 Midterm Exam Study Guide Graded A 2024

  • Exam (elaborations) • 6 pages • 2024
  • What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becoming more important? advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost per lead and the opportunity ...
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MGT 6311 Midterm Exam Questions and Answers (Graded A)
  • MGT 6311 Midterm Exam Questions and Answers (Graded A)

  • Exam (elaborations) • 5 pages • 2024
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  • MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A)MGT 6311 Midterm Exam Questions and Answers (Graded A) What is the main purpose of marketing? - ANSWER-creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) What is the main purpose of digital marketing? - ANSWER-using the internet, social media, and other digital channels to drive demand strategy - ANSWER-set of ideas that ou...
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MGT 6311 Midterm Exam Questions and Answers 2024
  • MGT 6311 Midterm Exam Questions and Answers 2024

  • Exam (elaborations) • 5 pages • 2024
  • Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, context Customer marketing model - Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - recency, frequency, monetary value (as a customer ...
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